Identity
Trafford Children and Young People's Service (CYPS) has a new identity. The purpose of this is to ensure that all of our work embodies the CYPS brand attributes, expresses them consistently and helps raise awareness of the brand, to create a strong, more professional image. The new identity will present a consistent visual image of the CYPS to the public. It will help clearly identify the range of services we provide as an organisation and reinforce our brand values.
In addition to the generic templates below, there are two supporting colours in the brand that are used to segment and identify literature from the core areas of the CYPS. These are:
- Services for Children, Young People, Families and Schools (Red)
- Commissioning, Performance and Strategy, and Business Support (Grey)
Please take the time to read through the Marketing Toolkit to familiarise yourself with the brand identity. Our collection of Frequently Asked Questions (FAQs) will also help in providing concise answers to the most common questions we receive.
If you wish to have a bespoke piece of work produced using one of the CYPS preferred design and print specialists, please complete and submit the relevant brief sheet below. In addition, there is also a brief sheet for updates to the CYPS website.
Templates
If you want something produced professionally which is in line with the new branding, you should always look to download and submit a completed brief sheet. However, if you want to produce some basic leaflets and posters or are just looking for a document cover or letterhead, there are some templates that you can use which adhere to the new identity guidelines. No other templates or designs should be used. The use of any other logos should also be approved by CYPS Marketing.
If you are uncertain of anything or would like assistance with any of your marketing needs, please contact:
James Blandy,
CYPS Marketing Manager.
Email: james.blandy@trafford.gov.uk
Tel: 0161 912 3289
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